“I’m deeply passionate about the transformative power of coaching because I’ve seen firsthand the incredible growth, clarity, and breakthroughs it unlocks. When we partner together, it's not just about achieving goals, it's about discovering what's possible when you align your actions with your purpose.”
Meet Mary
As the founder of Avidity Coaching, I bring decades of executive leadership experience across both the Public Service and Private Sector, driven by one unshakable passion: helping people thrive. My people first philosophy isn’t just a method; it’s a movement that fuels courageous action, fosters trust, and creates space for bold collaboration.
Throughout my career, I’ve led transformational change with clarity, heart, and purpose, guiding individuals and teams to reach their goals with confidence. Now, through Avidity Coaching, I weave together mentoring, storytelling, and evidence-based coaching techniques shaped by my training at UBC and my ICF accreditation. The result? A highly personalized coaching experience that begins with you.
Whether you’re redefining your path, navigating leadership challenges, or reigniting a long-lost passion, I’m here to help you connect the dots between where you are and where you want to be. Avidity is more than a coaching practice, it’s a commitment to personal and professional growth rooted in authenticity, purpose, and potential.
Outside the coaching space, I’m a curious traveler and memory-maker, happiest when planning adventures or walking the trails of Greater Victoria, where nature fuels my next big vision.
Let’s walk this path of discovery together, because your growth is powerful, your story matters, and your next chapter is already calling.
Highlights Grounded in Resilience, Driven by Purpose.
With a career rooted in executive leadership across operations, policy and legislation, finance, human resources (HR), and information technology, I bring both the strategic oversight and hands-on experience needed to drive sustainable business and digital transformation. My passion lies in turning complexity into clarity, delivering results through collaborative service design, agile change leadership, and business strategies that stick.
Behind every professional achievement is a personal journey that shaped it. Overcoming adversity, navigating career pivots, and leading through uncertainty have deepened my understanding of what it truly takes to thrive. These experiences taught me the value of empathy, adaptability, and resilience—and they’re the cornerstone of how I connect with others.
Whether working with executive teams, cross-sector partners, or coaching clients, I lead with authenticity and a deep respect for the power of lived experience. I believe that real transformation happens when people feel seen, supported, and empowered to rise beyond their current limits.
Through Avidity Coaching and in every leadership role I’ve held, I draw from a lifetime of lessons, challenges, and growth to foster environments where people and organizations can evolve with confidence, courage, and purpose.